WE'RE BACK!

Be a part of the 2025 Never Ride Stock Experience, celebrating the 125th anniversary of the New York International Auto Show.
Open to media on April 16-17, 2025 and the public from April 18-20, 2025, the NRS Experience celebrates the intersection of cars, kicks and culture with a highly curated display of aftermarket vehicles, custom sneakers and apparel, live demos, music and more.

Since joining the New York International Auto Show in 2022, Never Ride Stock has built incredible partnerships with participating sponsors and vendors, and has seen vast internal growth with the expansion of our artisan sneaker collective, NRS CustomX, bringing an additional layer of restyling to our existing automotive-focused repertoire. We featured outstanding builds from our community, several dealerships with vehicles we proudly customized, a custom sneaker building area and several vendors for automotive and streetwear essentials. In 2022, we brought in 120,000 individual attendees through the weekend. In 2023, we brought in 150,000... on Saturday alone. The NRS Experience is a prime destination for NY Auto Show attendees, and one you need to be a part of for brand visibility, networking and an unforgettable experience all-around.

SPONSORS & EXHIBITORS

SPONSORSHIP OPPORTUNITIES

INQUIRE ABOUT A SPONSORSHIP

  • LEAD SPONSOR

    • Main Sponsor on all event collateral
    • Large booth space at entry of hall
    • Event t-shirt with your logo displayed on sleeve and back
    • Social media and NRS website links to your company leading up to and during NRS Experience

  • AFTERPARTY SPONSOR

    • "RT60 Afterparty presented by [your company] and Never Ride Stock"
    • Standing banner at entrance of RT60 promoting company
    • Event cocktail naming rights
    • Social media and NRS website links to your company leading up to and during NRS Experience

  • SNEAKER SPONSOR

    • NRS CustomX will be holding several customization classes throughout the NRS Experience. The Sneaker Sponsor will have their logo on the shoes provided for the customization class, as well as a standing banner at the workshop booth indicating the class is presented by your company.

  • GIVEAWAY SPONSOR

    • Provides giveaway items for stage events during all open-to-public days of NRS Experience
    • Event t-shirt includes your logo on back

  • STAGE SPONSOR

    • Two standing banners on either side of DJ booth, co-branded with your company and NRS
    • Display product on stage (tires, wheel displays, smaller customized vehicles, etc.)
    • Booth space to the right of the stage
    • Event t-shirt with your logo displayed on back
    • Social media and NRS website links to your company leading up to and during NRS Experience

  • RALLY SPONSOR

    • "NRS Rally presented by [your company]" on marketing and recap video
    • Vinyl logo decal for all vehicles taking part in the Rally
    • Rally tee featuring exclusively featuring your company and NRS
    • Social media and NRS website links to your company leading up to and during the NRS Experience

  • BEVERAGE SPONSOR

    • NRS Afterparty cocktail crafted with your beverage
    • If non-alcoholic, samples given to NRS Experience attendees all weekend (supply beverage and distribution team)
    • Social media and NRS website links to your company leading up to and during NRS Experience
1 7

Please review the diagram for a helpful approximation of booth/vehicle size in relation to the Jacob Javits Center's 1D Special Events Hall.

EXHIBITOR SPACES

10'x10'

Best suited for vendors and/or custom bikes. This space is not for 4+ wheel vehicles.
$1,250

15'x15'

Recommended for 2 vehicles, smaller dealership space or a vendor who would also like to display a vehicle.
$2,000

20'x20'

Recommended for dealerships, vendors and/or sponsors who would like to have demos with attendees. This space will fit two large trucks.
$2,750

14'x36'

These spots are generally along the left and right sides of our hall. Can fit up to three vehicles on a 45º angle.
$3,750

Custom Inquiry

We will happily accommodate a larger space to suit your needs. Please use the contact form at the bottom of this page to get in touch and we will respond promptly.

LET'S GO.

Email chrissy@am.design to register as an exhibitor, inquire about sponsorship pricing and have any additional questions answered.